THE EFFECT OF WORK CULTURE ON VISITOR SATISFACTION AT PDIKM (MINANGKABAU CULTURAL DOCUMENTATION AND INFORMATION CENTER)

The purpose of this study was to examine the effect of work culture on visitor satisfaction at PDIKM Padang Panjang City. This study uses a quantitative approach. The study population was tourists visiting PDIKM Padang Panjang City. The sample in this study consisted of 376 respondents who were determined using the Slovin formula with an error rate of 5% and the sampling technique was done through accidental sampling. Data analysis techniques using simple regression analysis. The findings show that there is a significant influence between work culture on visitor satisfaction by 13.8%. The results of the study concluded that work culture influences visitor satisfaction at PDIKM Padang Panjang City.


INTRODUCTION
Tourism is an interesting thing to observe, especially in terms of management and development. Tourism is an integral part of national and regional development which is carried out in a systematic, planned, integrated, sustainable, and responsible manner while still providing protection for religious and cultural values. Tourism development is needed to encourage equality of business opportunities and benefits and be able to face the challenges of changing local, national and global life. The role of tourism is also very large for Indonesia through the amount of foreign exchange received by the existence of such tourism, this makes it a reliable economic power to support the wheels of Science and Environmental Journals for Postgraduate  December 2019 p_ISSN 2655-5085 e_ISSN 2655 government at the center and in the regions. Tourism is very potential because tourism resources will not run out even if continuously explored, it will even be better if the object is explored and developed to the maximum.
Law Number 10 of 2009 Concerning Tourism emphasizes that the implementation of Tourism is aimed at increasing national income in order to improve the welfare and prosperity of the people, expand and equalize business and employment opportunities, encourage regional development, introduce and utilize tourism objects and attractions in Indonesia and foster a sense of love for the motherland and strengthen friendship between nations. Tourism has a large impact on the socio-economic conditions of local communities, including the impact on community income, the impact on employment opportunities and the impact on prices and the impact on community benefits. Therefore the availability of tourist objects and attractions is a big capital in the development of tourism which is supported by the availability of various supporting facilities and infrastructure, the existence of security and order guarantees as well as government efforts to support and facilitate tourism activities.
The only institution that is most competent in the tourism sector is the Tourism Office. The role of the Department of Tourism as a government agency in developing tourism includes the maintenance and management of facilities and infrastructure. One of the dominant factors in increasing regional development and automatically influential in the success of national development. The policy of the regional government, especially the Tourism Office in developing tourism in general, is to provide infrastructure in various forms of facilities, activities of corruption between the government apparatus and the private sector and promotion arrangements at home and abroad.

METHOD
The method in this study uses quantitative research. The approach used in research, processes, hypotheses, down field, data analysis and data conclusions up to writing using aspects of measurement, calculation, formula, and certainty of numerical data. The population in this study were tourists visiting the Padang Panjang PDIKM. The sample in this study consisted of 376 respondents who were determined using the Slovin formula and the sampling technique was done by accidental sampling technique. The data analysis technique used is simple linear regression. Besides that, to get a general picture of the two variables, frequency, mean, and TCR (Respondents' Achievement Rate) are also used.

RESULTS AND DISCUSSION
If the Work Culture (X2) variable regression is performed on the visitor satisfaction variable (Y) then the results can be seen in the following Based on the above tebel can be understood that, Adjusted R Square value of 0.138, which means the influence of work culture on visitor satisfaction by 13.8%. The remaining 86.2% is influenced by other variables not examined in this study.
Furthermore, to strengthen the interpretation that the influence of work culture on visitor satisfaction is significant, it can be seen from the following ANOVA (F) table: Based on the table above, the significance value of 0,000 is less than 0.05 so it can be concluded that Ho is rejected and Ha is accepted, which means there is a variable influence of work culture on visitor satisfaction in PDIKM Padang Panjang City. Based on the results of the second hypothesis, it was found that work culture variables partially had a positive and significant effect on visitor satisfaction. This is evidenced from the results of data processing using the help of SPSS 16 software, that found the significance value of the strategy variables on visitor satisfaction amounted to 0,000 <0.05.
The magnitude of influence possessed by the work culture variable on this visitor satisfaction variable is partially at 13.8%. This 13.8% value is obtained based on the adjusted r square value after the T test of the first hypothesis is carried out with a significance of 0,000. The foregoing means in line with the opinion of Gunadi (2015) that work culture is beneficial to change attitudes and behavior to increase customer satisfaction. Attitude is interpreted as a tendency to respond to something consistently to support or by paying attention to a particular object. Attitudes related to behavior directed at a particular object, person, or situation. Work culture is a way of working everyday based on values so that it can provide satisfaction for the community.
Work culture serves to build confidence in human resources or instill certain values that influence attitudes and behavior in accordance with customer expectations.
This expectation will lead to customer satisfaction and dissatisfaction. Work culture will affect customer satisfaction as service users. Work culture has the power to realize customer satisfaction. The application of values, beliefs and assumptions has a strong influence on employees who can ultimately meet customer expectations in the form of customer satisfaction. The influence of work culture will meet customer expectations in the form of customer satisfaction.
In addition, the influence of work culture on visitor satisfaction also reinforces the theory of Dezonda R. Pattipawae (2011: 35) explains that work culture is a philosophy based on the view of life as values that become the nature, habits and driving forces, entrenched in the life of a group society or organization, then reflected from attitudes into behavior, beliefs, ideals, opinions and actions that manifest as "work" or "work so as to create satisfaction to customers"